SIA is looking to a bright future. In line of this, the company is recruiting staff, the next interview in Kuala Lumpur will be on: 27/28 mar 2010.
The airline is also recruiting from other cities..... Singapore, China, Japan and India.... see the link at the bottom of this page.
I include an article on the bright future of SIA.
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It looks like SIA is once again become "a great way to fly".
Financially, things are starting to look brighter for the national carrier which has never reported a full year loss for decades.
After two quarters of losses, the airline is again in the black. and infact almost erased the previous six months combined losses in its third quarter ended on 31 Dec 2009.
The airline itself recorded net profits of $404 millions compared to the loss of $466 millons in its first half. This is from $231 millionoperating profit in the third quarter, against the operating loss of 157 millions in the previous quarter, not only with load factors improvement but also the yields. The hedging loss is lower.
If the trend continuous, then the national carriers will not only wipe out its previous losses but should report a modest profit for the financial year ending on March 31.Its stock price too had shot past $15/share. However SIA, a national icon that most of us are very proud of, should not rest on its laurels. Rather, it should work to improve its image that had in recent tims been somewhat tarnished by the airline's brashness and treatment of its loyal customers. Take for example the time that SIA decided to switch to all business class cabin for its direct service to New York and Los Angeles just before the recent financial crisis.
Customers who had earlier booked seats in economy on these direct flights were not upgraded - instead they were transferred to indirect flights - without any compensation for the added inconvenience.
A friend who had booked his daughter on executive economy back to Sigapore from New York was instead given a normal economy seat on an indirect flight.
To his consternation, the airline did not offer an apoligy nor did it automatically refund the additional fare paid for the executive economy seat.
SIA which reduced its all business class to New York from daily to five times a week last February, has since resumes its daily service as the world recovers from the crisis. Hopefully the airline will not resume its callousness with customers.
Then, there was the time when it decided to tighten its passenger loyalty programme and scrapped the much sought-after Solitaire PPS Club Life membership.
This raised the ire of many of its high revenue generating customers, especially those who were near the point of being admitted to the exclusive club. Some threatened to sue while others swore never again to support the carrier.
And often at the first sign of trouble SIA and its wholly-owned subsidiary SilkAir are too quick to trim the premium service for which passengers pay extra.For instance SilkAir appears to have recently returned to the era of silent movies, even in business class.Previously business class passengers on the regional carrier were provided a portable video player for their entertainment. This was taken away with nary a word of explanation.
And why do customers buying SIA tickets in Singapore often have to pay a huge premium over those buying the same sector tickets from the opposite end?
Like Fifa, the International Football Federation, SIA appears to think that people here in Singapore are much better off than elsewhere in the world and therefore can afford to pay more.
I'm sure that with the global economic recovery now underway, SIA will soon begin raising its prices (Perhaps, it already has).
Please don't be too hasty in withdrawing all the discounts that passengers were just beginning to get used to.
Yes, SIA is a great way to fly, but it can be even a greater way to fly.
Never take your loyal passengers for granted and be the airline that Singaporeans can continue to be proud of.
