I think, the creation of the new LCC the singapore scoot is intended to do just that. How different is that from the earlier owned low cost carrier has yet to be discovered. For a start, Scoot is looking for cabin crew with different character, a spirited and big personality. What exactly does it mean, is up to the interpretation of the implementers.
In its recruitment advertisement in singapore, it featured 2 empty circles, trying to be different and hoping to attract applicant with different outlook.
What the Scooters (the employees of scoot) are saying, they are not the typical airline manned by typical people. They must be the extra-ordinary group, probably meant for extra-ordinary travelers. So it also mean, if you are an ordinary person on the street, the new scoot is not for you. You might as well fly with airasia, or MAS, for these airline are meant for the public and making everyone able to fly.
The scoot wants funny people, they say, personality first, pretty second and youth third. Are they imitating Southwest??. Maybe.. what Fernandes was saying when the news of the formation of Scoot was announce.. some people had run out of idea, they resort to copying.
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